So, I came across this very interesting article on how John Mayer has started something called an "augmented reality music video". Just when you thought you couldn't get that much closer to a celebrity now you can actually, virtually be in a JM video.
This is so John Mayer, not that I am claiming to know him personally but as an artist, this is so him. He loves interacting with his fans. You can tell, he always talks to his fans through twitter, tumblr, streaming video etc and eventually gets into trouble. But this augmented reality music video is an excellent addition to the John Mayer brand, it makes it seem more accessible and appeals to its target audience.
This is it! This is an absolutely brilliant idea. Well not cos of JM but its just genius!
Below is a link to an article that talks about how John Mayer "found time to revolutionize online music videos".
JM Video features YOU!
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